SIRO Clinpharm Unveils New Brand Identity
Rebrands as a customer-centric organization
Mumbai, India, Jan 17, 2013 - SIRO Clinpharm, a leading full service clinical research organization, unveiled its
new brand identity on Friday. The new look affirms the recent transformation in the company's business strategy.
A few months ago the company had embarked on a very ambitious goal to revamp its business and integrate various functions to deliver
better value to its customers.
"With the vast experience garnered over the past 16 years, SIRO was set to take a leap forward. With its customer centric
leadership, we have built depth in various areas of competencies, leveraging our 4 pillars – people, processes, technologies and
solutions," said Dr. Gautam Daftary, founder and chairman, SIRO Clinpharm.
"SIRO is one of the few CROs to offer end-to-end clinical development solutions with a competitive advantage of high-end technology,
in-house domain expertise and evolving ecosystems. This new wave will take SIRO beyond its services and bring in the much valued
visionary approach, incessant customer focus and strong governance. At SIRO, we aspire to provide solutions, not just services,"
said Gopakumar Menon, CEO, SIRO Clinpharm.
With this transformation, the company aims to focus on customer experience, "a differentiated customer experience which can happen
only through the delivery of right solutions," added Gopa.
The launch saw SIRO employees join in from offices across the globe. The launch was webcast live at all locations from Mumbai, where
the new brand identity was unveiled by the company's leadership.
About SIRO Clinpharm
SIRO Clinpharm, winner of the 2012 & 2011 Frost & Sullivan Indian Clinical Research Organization of the year award, is a drug
development solutions provider to the global healthcare industry. Our subject expertise gives us an edge in clinical trial
management, clinical data management, medical writing, biostatistics & statistical programming &pharmacovigilance. With a successful
track record of over 16 years, SIRO Clinpharm works with most of the top global biopharma& medical device companies. Our therapeutic
experience includes but is not limited to oncology, diabetes, cardiology, infectious diseases & respiratory system. We offer
flexible business models across service verticals based on client needs.